In-Depth Education in BI, DW, and Analytics

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                                                Boston, MA // October 2025, 2013

                         WORLD CONFERENCE SERIES

                            In-Depth Education
                            in BI, DW,
                            and Analytics
                            featured track

                            Business-Driven BI                      Building a
                                                                    Business/IT Partnership

// Six days of in-depth, full-day courses                                         best rate
                                                                                 Register by August 30
// Practical information you can put to use immediately                          and save up to $600
                                                                                 Details on page 33
// Vendor-neutral, unbiased education                                            Use Priority Code BR19

// World-class instructors

Agenda      Course Topics       Course Descriptions      Register
pages 67   pages 89           pages 1024              pages 3233
                                                                        Boston, MA // October 2025, 2013

                                          WORLD CONFERENCE SERIES

The TDWI Difference
TDWI provides in-depth, practical, vendor-agnostic education to business and technical
professionals who seek to gain knowledge and skills, network with their peers, and
advance their careers. Through its education events and other resources, TDWI empowers
individuals, teams, and organizations to improve decision-making solutions, optimize
performance, and achieve business objectives.

// Vendor-neutral education                                             // More than 50 courses available
    Learn BI/DW best practices through unbiased training                    Conference courses and tracks provide you with the latest
    from the leading experts in the industry. Gain the primary              information you need to help meet your professional or
    knowledge that will allow you to work more effectively with             organizational goals. Choose from tracks that serve various
    any tool or solution.                                                   levels of experience and different fields of interest in
                                                                            business intelligence and data warehousing.
// Leading instructors
    TDWI course instructors are thought leaders in their                // CBIP Training and Testing
    respective fields, providing you the most current,                      Get CBIP certified: take advantage of exam labs at the event,
    authoritative, and practical information available.                     as well as any extra education you may need before testing.

// Intensive Schedule                                                   // Unique networking opportunities
    Maximize your time out of the office. You can choose from               Strengthen your current relationships and cultivate new
    two to six days' worth of intensive classes.                            ones by conferring with colleagues and experts to discuss
                                                                            problems, compare notes, and explore new trends and ideas.
// Textbook materials
    Comprehensive textbook materials will assist your learning at       // Tradeshow Floor
    the conference and guide your application back at the office.           Research and compare a variety of solutions in one place
                                                                            and leverage the opportunity to talk to service providers and
// Immediate implementation                                                 engineers with your specific questions.
    Receive in-depth training and develop hard skills that you
    can bring back to the office and implement right away.

                       TDWI world Conference                           VS    Vendor/User Conference
                               Classroom-style, all-day instruction         45-minute presentations
                                           Independent instructors          Employee practitioners
                                                       Course books         Handouts
                                            Industry best practices         Product-centric viewpoints
                                              Deep dive into topics         General overview of subjects
                                           Vendor-neutral teaching          Vendor-specific tips
                                              Industry certification        Platform certification

2      Register at             //   Questions? 425.277.9181 or
                                                                                        TDWI WORLD CONFERENCE SERIES                                                             // BOSTON, MA // OCTOBER 2025, 2013
 best rate
Register by August 30
and save up to $300
Details on page 33
Use Priority Code BR19                                                                                                                                                       

       Explore                                                             Browse                                                     Review Course                                                     Register Now
       the Agenda                                                          Course Topics                                              Descriptions

       pages 67                                                           pages 89                                                  pages 1024                                                       pages 3233

The TDWI Difference  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 2                      Instructors .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 2627
Who Should Attend  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 3                  Added Value .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 28
What's New in Boston .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 3                         Vendor Exhibition  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 29
TDWI Certification  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 45                     Hotel and Travel .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 3031
About TDWI  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  .  . 25

Keynote Presentations
Monday, October 21, 8:008:45 am                                                                                                          Thursday, October 24, 8:008:45 am
Business-Driven BI: How to Create                                                                                                          Agile BI/DW: Putting Business Back
Results that Matter                                                                                                                        in the Driver's Seat
                        Barbara Wixom                                                                                                                               Ralph Hughes                                       David Stodder
                          Principal Research Scientist                                                                                                               Chief Systems Architect,                          Director of
                          MIT Sloan Center for IS Research                                                                                                           Ceregenics, Inc.                                  Research for BI,

For 20 years, Dr. Barbara Wixom has studied how companies                                                                                  Agile methods have made the development of BI, analytics, and
effectively identify insights from data, make decisions about                                                                              data warehousing systems faster, better, and cheaper. Perhaps
important business problems, and act in ways that generate                                                                                 agile's greatest contribution, however, is enhancing business
bottom-line business value. She has learned that the ideal                                                                                 sponsors' control of a project's direction and results. Gone
BI program is business driven, meaning that IT and business                                                                                are the days when sponsors provided binders full of detailed
teams collaboratively develop meaningful BI projects that are                                                                              requirements and committed to years of funding to build a
focused on levers closely associated with the organization's                                                                               BI application. Agile teams now use simple requirements and
strategy, mission, or business model. This keynote                                                                                         collaborate closely with business partners to build applications
presentation will share best practices and research findings                                                                               one small piece at a time. This approach offers unparalleled
from dozens of premier business-driven BI programs across                                                                                  control, putting project sponsors back in the driver's seat.
varied organizational cultures and settings. We encourage you
                                                                                                                                           This presentation discusses how agile implementation follows
to consider the approaches that may work to maximize the
                                                                                                                                           larger trends toward greater business control and self service. It
business-driven nature of BI efforts at your own company.
                                                                                                                                           also describes the results of research by TDWI and Ceregenics
                                                                                                                                           into organizations' experiences with agile methods. Speakers
                                                                                                                                           relate how to drive agile implementation to accomplish
                                                                                                                                           business-driven BI goals in a business-acceptable time frame.

                                                                                      Questions? 425.277.9181 or                                             //     Register at                       1
featured track

Business-Driven BI
Building a
Business/IT Partnership
New technologies and trends in big data, visualization, agile         The TDWI World Conference in Boston offers a full track--18
development, mobile delivery, and more are opening up                 full- and half-day courses--that will help you build a true
worlds of possibility for sophisticated analytics, insights,          business/IT partnership. Join us in Boston and learn about
and even the elusive self-service BI. IT is able to deliver           the rise and fall--and rise--of shadow IT. You'll find out
unheard-of capabilities, and the business feels they can ask          how to put the business back in BI; how to leverage personal
for the moon. But is everyone working together?                       relationships; and about power, politics, and partnership.
                                                                      Discover practical ways to leverage differing strengths and
The classic business/IT divide hasn't gone away; instead, it
                                                                      expertise, clear up and improve communication, and build a
has morphed into new misunderstandings and challenges. IT
                                                                      true business/IT partnership that gets results.
may be delivering highly sophisticated answers to questions
the business isn't really asking. And if IT doesn't deliver           Of course, the fundamentals and basics are still essential.
quickly enough, the business may just go get what they                The Boston conference offers courses for every experience
need via readily available open source, cloud, or software-           level and BI focus, from basic data warehousing concepts to
as-a-service solutions--especially as a younger "millennial"          advanced dimensional modeling techniques. Course tracks
workforce comes on the scene. New recruits aren't afraid to           cover leadership and management, business analytics, and
try technology; it's their native habitat. But they may lack the      more. Take the opportunity to get CBIP certified, network
larger governance perspective and be blind to important risks.        with peers facing similar challenges, and explore a carefully
                                                                      regulated exhibit hall featuring top vendors' latest offerings.
Building a true business/IT partnership requires structural
changes to break apart those long-lived organizational silos.         The only way to realize the tremendous potential of new BI
It means creating a more agile BI organization that has               capabilities is to maximize people and processes as well as
business users and IT professionals working side by side, on          technology solutions. We face a new business environment
the same team, in pursuit of the same goals, and under the            that we must figure out quickly--together. Join TDWI in
direction of the same executive sponsors.                             Boston to learn how.

What Your Peers
Are SayinG
The conference provided a platform           I haven't attended a TDWI conference             I confirmed that what we're embarking
to interact with BI professionals from       in a few years. It was good to see new           on is aligned with the industry. I also
a mix of industries spread across the        vendors/technology. Several presenters           got a good understanding of areas we
world. By sharing views with them            were very articulate and provided                could investigate that could broaden
during the course of formal and              some very meaningful insight.                    our BI activities. Great conference.
informal discussions, not only was I         J. Fitzgerald                                    I thoroughly enjoyed it.
able to validate the direction of our        New York Central Mutual Insurance Co.            J. Muskatel
BI program in comparison to other                                                             Marriott International
global BI implementations, but also          I like the fact that TDWI conferences
I was able to gain immense insight           are unbiased and not tied to a
into existing and new areas of BI            particular vendor.
evolution. All in all, the participation                                                      See More Online!
in this event was both personally and         R. Chellappa                                   To watch video testimonials from
professionally rewarding.                     Franklin Templeton Investments                 previous conferences, visit:
S. Qureshi                                                                         
Telenor Pakistan

2     Register at           //   Questions? 425.277.9181 or
                                               TDWI WORLD CONFERENCE SERIES                   // BOSTON, MA // OCTOBER 2025, 2013

                                                                          Who Should Attend
                                                                          // Sponsors of BI and DW programs

                                                                          // Business executives and managers

                                                                          // Technology executives and managers

                                                                          // Business analysts

                                                                          // Technology architects

                                                                          // Data architects and data modelers

                                                                          // Project and program managers

What's New in                                                             // Data integrators

Boston                                                                    // Developers of BI and dW systems

                                                                          // Business and IT consultants
New and updated courses
                                                                          // Anyone with a role in performance management
M5       BI from Both Sides: The Rise and Fall--and Rise--of
         Shadow IT

                                                                          How to Use
T5       Agile Analytics: Self-Service Requirements through Business      this Brochure
         Process Discovery Techniques                                     1. Review course offerings
                                                                          This brochure gives you an overview of the courses available
wednesday                                                                 at this conference. Course offerings have been organized in
W3       Consumerization of Data within Your Enterprise                   two ways:
                                                                           By date (see Agenda, pages 67)
W6A      The Promise of Self-Service BI and Agility: Separating Fact       By course topic (see pages 89)
         from Fiction
                                                                          2. Reference course descriptions
W6P      Understanding the Essentials of BI: Merging the Perspectives
                                                                          Course descriptions begin on page 10 to help you finalize your
         of Business Interests and IT Departments
                                                                          selections. Visit our conference website at
                                                                          for more in-depth course and instructor information.
thursday                                                                   See pages 1024 for course descriptions
TH3      Big Data versus Fat Data
                                                                          3. Select your courses
TH6      Kimball BI System Fundamentals                                   On page 32, you'll find a registration worksheet designed to help
                                                                          you select your courses and plan your week.
TH7      Social Analytics in the Enterprise
                                                                          4. Register
                                                                          Visit to register for the conference. See pages
Friday                                                                    3233 for more information about registration, including deadlines,
F3       Supporting the Analytics-Driven Organization                     pricing, and a helpful worksheet to select your courses.

F4       Increasing Productivity for Data Warehousing, Business
         Intelligence, and Analytics

                                              Questions? 425.277.9181 or   //   Register at               3
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