PRINCIPLES OF MARKETING – International University College, Sofia

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IUC University of Portsmouth Program                                 Books Catalogue


      PRINCIPLES OF MARKETING
      Shelfmark: 568.8


    Kotler, P. & Armstrong, G. (2010) Principles of Marketing (13th ed.) Pearson

    Miletski, J. (2010) Principles of Internet Marketing. Course Technology,
     Cengage Learning

    Armstrong, G. & Kotler, P. (2009) Marketing. An Introduction. 9th ed. Prentice
     Hall

    Baines, P. & Fill, Ch. & Page, K. (2008) Marketing. Oxford University Press

    Gosnay, R. & Richardson, N. (2008) Develop Your Marketing Skills. Kogan
     Page

    Kotler, P. & Armstrong, G. (2008) Principles of Marketing. 12th ed. New
     Jersey: Prentice Hall

    Armstrong, G. & Kotler, P. (2007) Marketing: An Introduction. 8th ed. New
     Jersey: Pearson Prentice Hall

    Lilien, G., Rangaswamy, A. & Bruyn, A. (2007) Principles of marketing
     engineering. Trafford publishing

    McDonald, M. (2007) Marketing Plans: how to prepare them, how to use
     them. 6th ed. Amsterdam: Elsevier

    Brassington, F. & Pettitt, S. (2006) Principles of Marketing. 4th ed. Prentice
     Hall

    Chaffey, D., Ellis-Chadwick, F., Mayer, R. & Johnston, K. (2006) Internet
     marketing: strategy, implementation and practice. 3rd ed. Harlow: FT/Prentice
     Hall

    McDonald, M., Smith, B. & Wart, K. (2006) Marketing Due Diligence.
     Reconnecting Strategy to Share Price. Elsevier

    Brassington, F. & Pettitt, S. (2005) Essentials of Marketing. FT/Prentice Hall

    Kotler, P., Wong, V., Saunders, J. & Armstrong, G. (2005) Principles of
     Marketing. 4th euro ed. FT/Prentice Hall

    Ambler, T. (2003) Marketing and the bottom line: the marketing metrics to
     pump up cash flow. 2nd ed. London: FT/Prentice Hall

    Brassington, F. & Pettitt, S. (2003) Principles of Marketing. 3rd ed.
     FT/Prentice Hall



      Shelfmark: 658.8
IUC University of Portsmouth Program                                 Books Catalogue


    Chaffey, D., Ellis-Chadwick, F., Mayer, R. & Johnston, K. (2003) Internet
     marketing: strategy, implementation and practice. 2nd ed. Harlow: FT/Prentice
     Hall

    Riezebos, R. (2003) Brand management: a theoretical and practical
     approach. Harlow: Prentice Hall

    Adcock, D., Halborg, A. & Ross, C. (2001) Marketing: principles and
     practice. 4th ed. Harlow: Prentice Hall

    Blythe, J. (2001) Essentials of Marketing, 2nd ed. FT/Prentice Hall

    Dibb, S. & Simkin, L. (2001) Marketing Briefs: A revision and study Guide,
     Butterworth Heinemann

    Dibb, S., Simkin, L., Pride, W. & Ferrell, O. (2001) Marketing  Concepts
     and Strategies. (4th ed.). Houghton Mifflin

    Etzel, M., Walker, B. & Stanton, W. (2001) Marketing. 12th ed. Boston:
     McGraw Hill

    Jober, D. (2001) Principles and practice of marketing. 3rd ed. London: McGraw
     Hill

    Kotler, P. & Armstrong, G. (2001) Principles of Marketing. 9th ed. New
     Jersey: Prentice Hall

    Palmer, A. (2001) Principles of Services Marketing. 3rd ed. McGraw Hill

    Blois, K. (2000) The Oxford Textbook of Marketing, Oxford University Press

    Brassington, F. & Pettitt, S. (2000) Principles of Marketing. 2nd ed.
     FT/Prentice Hall

    Palmer, A. (2000) Principles of Marketing, Oxford University Press

    Perreault, W. & McCarthy, E. (2000) Essentials of Marketing: a global-
     managerial perspective, 8th ed. Boston: McGraw Hill

    Perreault, W., McCarthy, E., Parkinson, S. & Stewart, K. (2000) Basic
     Marketing, European Ed. Boston: McGraw Hill

    Phillips, C., Pruyn, A. & Kestemont, M. (2000) Understanding Marketing A
     European Casebook. John Wiley & Sons

    Palmer, A. & Hartley, B. (1999) The business and marketing environment. 3rd
     ed. London: McGraw Hill

    Strauss, J. & Frost, R. (1999) Marketing on the Internet: principles of online
     marketing. New Jersey: Prentice Hall




      Shelfmark: 658.8
IUC University of Portsmouth Program                               Books Catalogue


    Churchill, G. & Peter, P. (1998) Marketing: creating value for customers. 2nd
     ed. Boston: Irwin/McGraw Hill

    Jober, D. (1998) Principles and practice of marketing. 2nd ed. London:
     McGraw Hill

    Davies, M. (1997) Understanding marketing. Harlow: FT/Prentice Hall

    Dibb, S., Simkin, L., Pride, W. & Ferrell, O. (1997) Marketing  Concepts
     and Strategies. (3rd ed.). Houghton Mifflin

    Evans, J. & Berman, B. (1997) Marketing. 7th ed. New Jersey: Prentice Hall

    Stokes, D. (1997) Marketing: a Case study Approach, 2nd ed, Letts
     Educational

    Gabbott, M. & Hogg, G. (ed) (1997) Contemporary Services Marketing
     Management: A Reader, The Dryden Press

    Piercy, N. (1997) Market-Led strategic change: transforming the process of
     going to market. 2nd ed. Oxford: Butterworth-Heinemann

    Cannon, T. (1996) Basic marketing: principles and practice. 4th ed. London:
     Cassell

    Dibb, S. & Simkin, L. (1996) The market segmentation workbook: target
     marketing for marketing managers. London: Routledge

    Lovelock, C. (1996) Service marketing. 3rd ed. London: Prentice Hall

    Jober, D. (1995) Principles and practice of marketing. London: McGraw Hill

    Oliver, G. (1995) Marketing today. 4th ed. London: Prentice Hall

    Adcock, D., Bradfield, R. Halborg, A. & Ross, C. (1994) Marketing:
     principles and practice. Harlow: Prentice Hall

    Baker, M. (1994) The Marketing Book, 3rd ed. Butterworth Heinemann

    Berkowitz, E., Kerin, R., Hartley, S. & Rudelius, W. (1994) Marketing. 4th ed.
     Boston: Irwin

    Assael, H. (1993) Marketing: principles & strategy. 2nd ed. Orlando: The
     Dryden Press,

    Chee, H. & Harris, R. (1993) Marketing: a global perspective. London: Pitman

    Perreault, W. & McCarthy, E. (1993) Basic Marketing: a global-managerial
     perspective, 11th ed. Boston: McGraw Hill

    Mercer, D. (1992) Marketing, Oxford: Blackwell Business



      Shelfmark: 658.8
IUC University of Portsmouth Program                                Books Catalogue


    Greyser, S. (1992) Cases in advertising and communications management.
     3rd ed. New Jersey: Prentice Hall

    Keenan, W., Moriarty, S. & Duncan, T. (1991) Marketing. New Jersey:
     Prentice Hall,

    Powers, T. (1991) Modern Business Marketing: a strategic planning approach
     to business and industrial markets. St. Paul: West Publishing

    Stanton, W., Etzel, M. & Walker, B. (1991) Fundamentals of marketing. 9th
     ed. New York: McGraw Hill

    Morden, A. (1991) Elements of marketing. 2nd ed. London: DP Publications

    Kinnear, T. & Bernhardt, K. (1990) Principles of Marketing. 3rd ed. Scott,
     Foresman & Co.

    McCarthy, E. & Perreault, W. (1990) Basic marketing: a managerial
     approach. 10th ed. Boston: Irwin

    Oliver, G. (1990) Marketing today. 3rd ed. London: Prentice Hall

    Kotler, P. & Armstrong, G. (1989) Principles of Marketing. 4th ed. New
     Jersey: Prentice Hall

    Leader, W. & Kyritsis, N. (1989) Fundamentals of marketing. Stanley
     Thornes

    Lovelock, C. & Weinberg, C. (1989) Marketing Challenge: cases and
     exercises. 2nd ed. New York: McGraw ill

    Robinson, N. (1989) Nick Robinson's marketing toolkit. London: Gold Arrow
     Publications

    Lehmann, D. & Winer, R. (1988) Analysis for marketing planning, Homewood:
     BPI Irwin

    McDonald, . (1988) Marketing plans: how to prepare them, haw to use them.
     Grawley: Heinemann

    Lehmann, D. & Winer, R. (1988) Analysis for marketing planning. Homewood:
     Irwin

    Cunningham, W., Cunningham, I. & Swift, C. (1987) Marketing: a
     managerial approach. 2nd ed. Cincinnati: South-western Publishing

    Gross, C. & Peterson, R. (1987) Marketing: concepts and decision making,
     St. Paul: West Publishing

    Mason, J. & Ezell, H. (1987) Marketing: principles and strategy. Plano:
     Business publications



      Shelfmark: 658.8
IUC University of Portsmouth Program                                Books Catalogue


    Morden, A. (1987) Elements of marketing. London: DP Publications

    Cravens, D. & Woodruff, R. (1986) Marketing, Reading: Addison Wesley

    Hise, R., Gillett, P. & Ryans, J. (1986) Marketing: concepts, decisions,
     strategies. Revised ed. Houston: Dame Publications

    Frain, J. (1983) Introduction to Marketing, 2nd ed. Macdonald & Evans

    Stanton, W.. (1981) Fundamentals of marketing. 6th ed. New York: McGraw
     Hill

    Oliver, G. (1980) Marketing today. London: Prentice Hall

    Fox, E. & Wheatley, E. (1978) Modern marketing: principles and practice.
     Tucker: Scott, Foresman & company

    Gwinner, R et. Al. (1977) Marketing: an environmental perspective. St. Paul:
     West Publishing

    Peterson, R. (1977) Marketing: a contemporary introduction. Santa Barbara:
     A Wiley/Hamilton Publication

    Gist, R. (1971) Marketing and society: a conceptual introduction. New York:
     Holt, Rinehart & Winston

    Pride, W. & Ferrell, , O. Marketing: concepts and strategies. 7th ed. Boston:
     Houghton Mifflin




      Shelfmark: 658.8
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