Essentials of Entrepreneurship and Small Business Management

Text Preview:
Edition 5

Essentials of Entrepreneurship
and Small Business Management

             Thomas W. Zimmerer
             St. Leo University

             Norman M. Scarborough
             Presbyterian College

             with Doug Wilson
             University of Oregon

     Upper Saddle River, New Jersey 07458
Library of Congress Cataloging-in-Publication Data

Zimmerer, Thomas.
    Essentials of entrepreneurship and small business management / Thomas W. Zimmerer,
   Norman M. Scarborough, Doug Wilson.-- 5th ed.
       p. cm.
    Includes bibliographical references and index.
    ISBN-13: 978-0-13-229438-6
    ISBN-10: 0-13-229438-9
    1. Small business--Management. 2. New business enterprises--Management.
   I. Scarborough, Norman M. II. Wilson, Doug. III. Title.
   HD62.7.Z55 2007
   658.022--dc22                                                           2006102375

Acquisitions Editor: Jon Axelrod                Interior Design: Karen Quigley
VP/Editorial Director: Jeff Shelstad            Cover Design: Karen Quigley
Product Development Manager:                    Cover Photo: Ingram Publishing/Getty
Ashley Santora                                  Images
Project Manager: Claudia Fernandes              Illustration (Interior): ElectraGraphics, Inc.
Editorial Assistant: Kristen Varina             Director, Image Resource Center:
Media Project Manager: Ashley Lulling           Melinda Patelli
Marketing Manager: Anne Howard                  Manager, Rights and Permissions: Zina Arabia
Marketing Assistant: Susan Osterlitz            Manager, Visual Research: Beth Brenzel
Associate Director, Production Editorial:       Manager, Cover Visual Research &
Judy Leale                                      Permissions: Karen Sanatar
Managing Editor: Renata Butera                  Image Permission Coordinator:
Production Editor: Kelly Warsak                 Kathy Gavilanes
Permissions Coordinator: Charles Morris         Photo Researcher: Sheila Norman
Associate Director, Manufacturing:              Composition: Techbooks
Vinnie Scelta                                   Full-Service Project Management:
Manufacturing Buyer: Michelle Klein             Penny Walker/Techbooks
Design/Composition Manager:                     Printer/Binder: Courier/Kendallville
Christy Mahon                                   Cover Printer: Phoenix Color Corp.
Composition Liaison: Suzanne Duda               Typeface: 10/12 Times
Art Director: Janet Slowik

Credits and acknowledgments borrowed from other sources and reproduced, with permission,
in this textbook appear on appropriate page within text.

Copyright  2008, 2005, 2002, 1998, 1994 by Pearson Education, Inc., Upper Saddle
River, New Jersey 07458.
Pearson Prentice Hall. All rights reserved. Printed in the United States of America. This
publication is protected by Copyright and permission should be obtained from the publisher
prior to any prohibited reproduction, storage in a retrieval system, or transmission in any
form or by any means, electronic, mechanical, photocopying, recording, or likewise. For
information regarding permission(s), write to: Rights and Permissions Department.

Pearson Prentice HallTM is a trademark of Pearson Education, Inc.
Pearson is a registered trademark of Pearson plc
Prentice Hall is a registered trademark of Pearson Education, Inc.

Pearson Education LTD.                           Pearson Education Australia PTY, Limited
Pearson Education Singapore, Pte. Ltd            Pearson Education North Asia Ltd
Pearson Education, Canada, Ltd                   Pearson Educacin de Mexico, S.A. de C.V.
Pearson EducationJapan                          Pearson Education Malaysia, Pte. Ltd.

                                                                        10 9 8 7 6 5 4 3 2 1
                                                               ISBN-13: 978-0-13-229438-6
                                                                  ISBN-10: 0-13-229438-9
To Cindy, whose patience is always tested during a writing
    project of this magnitude. Your love, support, and
      understanding are a vital part of every book.
                You are the love of my life.

    To Linda, whose unconditional love motivates me
   to strive daily to earn her respect. Her commitment
            to our life makes all things possible.

    To Judy, whose love and support was an essential
       part of this work. I am so thankful to be on
                  life's journey with you.

       "May your own dreams be your only boundaries."
     --The Reverend Purlie Victorious Judson, in "Purlie,"
                  Broadway Theater, 1970

Brief Contents

SECTION I    The Challenge of Entrepreneurship           1
    Chapter 1   The Foundations of Entrepreneurship 1
    Chapter 2   Inside the Entrepreneurial Mind: From Ideas to Reality   41

SECTION II   Building the Business Plan: Beginning
             Considerations 83
    Chapter 3   Designing a Competitive Business Model and Building a
                Solid Strategic Plan 83
    Chapter 4   Conducting a Feasibility Analysis and Crafting a Winning
                Business Plan 122
    Chapter 5   Forms of Business Ownership 159
    Chapter 6   Franchising and the Entrepreneur 188
    Chapter 7   Buying an Existing Business 220

SECTION III Building the Business Plan: Marketing and
            Financial Considerations 263
    Chapter 8   Building a Powerful Marketing Plan 263
    Chapter 9   E-Commerce and the Entrepreneur 310
   Chapter 10   Pricing Strategies 355
   Chapter 11   Creating a Successful Financial Plan 383
   Chapter 12   Managing Cash Flow 424

SECTION IV Putting the Business Plan to Work:
           Sources of Funds 462
   Chapter 13   Sources of Financing: Debt and Equity 462
   Chapter 14   Choosing the Right Location and Layout 514
   Chapter 15   Global Aspects111 of Entrepreneurship 559
   Chapter 16   Building a New Venture Team and Planning for the
                Next Generation 596

Download Link:
Share Link: Forum Link:

More on Business

  • Picture: Gr 10 Maths Literacy - Paper 1

    Gr 10 Maths Literacy – Paper 1

    File Size: 249.96 KB, Pages: 10, Views: 1,341,444 views

    GRADE 10 EXEMPLAR EXAMINATION NOVEMBER 2006 MATHEMATICS LITERACY PAPER 1 Minimum time: 1 hours Maximum time: 2 hours 75 marks PLEASE READ THE FOLLOWING CAREFULLY 1. This paper consists of: 5 questions an answer sheet with grid paper for question 4 (d). 2. Answer all …
  • Picture: Improving cash flow using credit management - CIMA

    Improving cash flow using credit management – CIMA

    File Size: 374.27 KB, Pages: 28, Views: 1,270,591 views

    Improving cash flow using credit management The outline case sponsored by Improving cash flow using credit management sponsored by Albany Software focuses on developing award-winning software to transform financial processes and is the market leader in electronic payment solutions. Albany makes financial transfers and subsequent …


    File Size: 311.77 KB, Pages: 8, Views: 521,484 views

    Product Name: MOBIL RARUS SHC 1025 Revision Date: 16Feb2007 Page 1 of 8 _____________________________________________________________________________________________________________________ _ MATERIAL SAFETY DATA SHEET SECTION 1 PRODUCT AND COMPANY IDENTIFICATION PRODUCT Product Name: MOBIL RARUS SHC 1025 Product Description: Synthetic Base Stocks and Additives Product Code: 606343-00, 973764 Intended Use: …
  • Picture: Onan RV Generator Troubleshooting Guide - Flight Systems, Inc.

    Onan RV Generator Troubleshooting Guide – Flight Systems, Inc.

    File Size: 2,729.64 KB, Pages: 18, Views: 37,568 views

    RV GENERATOR TROUBLESHOOTING GUIDE A Service of FLIGHT SYSTEMS 207 Hempt Road Mechanicsburg, PA 17050 Ph: 717 590 7330 Fax: 717 590 7327 CONTENTS RV Generator Troubleshooting Overview 1 RV Generator FAQs 5 Onan RV Generator Charts: Applications Chart 8 Test Information for Troubleshooting …
  • Picture: Interpretive Guide for the Achievement Levels Report (2003

    Interpretive Guide for the Achievement Levels Report (2003

    File Size: 624.72 KB, Pages: 19, Views: 38,999 views

    Interpretive Guide for the Achievement Levels Report (2003 Revision) ITBS/ITED Testing Program The purpose of this Interpretive Guide is to provide information to individuals who will use the Achievement Levels Report for monitoring the achievement of student grade groups, both at the building level and …

Leave a Reply

Your email address will not be published. Required fields are marked *