Omega Sufficiency Fish Oil and Natural A & D Sufficiency Cod

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News Release
                                                                                    November 17, 2011

    Everybody Everyday for Life!
Species Wide and Species Specific: The Science and
Paradigm of Wellness & Prevention Nutrition

How do we determine what diet is healthy or what supplements, if any, are required? These are
THE QUESTIONS regarding nutrition and unless we ask the right questions we will, of course,
never get the right answers. Let's answer these questions so that we can take the confusion
out of nutrition and supplementation once and for all. Knowing the answers to these questions
provides complete immunity from all the predatory marketing and confusion that takes place in
the nutritional field. Let's develop our innate immunity with the correct paradigm and the correct
scientific questions and evidence.

The first concept that must be understood when discussing nutrition, or any other health topic,
is that both what is required to express health, and what stressors force states of chronic
adaptation and sickness, are SPECIES WIDE and SPECIES SPECIFIC. Think of biology, think of
animal species. Is there any member of any animal species that requires different nutrients than
any other member of that species? Do all giraffes require an individualized diet or do all giraffes
require the same diet? They all require the same diet of course. Is what is toxic to eat for one
giraffe toxic to all giraffes? Of course it is. Individuality regarding nutrition is only applicable
to individual species NOT to individual members of a species. In other words, the genome of
a giraffe is different from a panda and thus each species has unique nutritional requirements.
However, every member of each species has the same nutritional requirements because every
member of every species has the same genome  this is in fact how species type is determined;
it is the very defining aspect of species.

                                         News Release
                                                                                  November 17, 2011

It is our GENE CODE that determines what species we belong to and thus what we require in
terms of nutrient sufficiency and what is perceived as a stressor in terms of nutritional toxicity
or deficiency. GENE EXPRESSION is determined by our state of sufficiency and purity versus
states of deficiency and toxicity. If we are sufficient and pure, if we are getting all the genetically
determined nutrients that are required to express health and if, at the same time, we are free
from toxins, we will genetically express our health potential (of course there are factors other
than nutrition that affect health, for example exercise levels, self-esteem, social environments

GENE CODE determines what we require, whether or not our dietary habits match these
requirements determines our states of sufficiency/deficiency and purity/toxity, and these
determine our GENE EXPRESSION which determines our state of physiology and health which
determines whether we are EXPRESSING HEALTH or SICKNESS.

So, gene code determines WHAT we require, but whether or not we get sufficient amounts of
what we require determines our gene expression and gene expression determines our state of
cell function (physiology) or our state of health or sickness. Since our gene code is a constant
(our gene code does NOT change during our lifetime  we NEVER change species type) the
variable that determines our state of health is gene expression not gene code. What determines
gene expression is state of sufficiency and purity or deficiency and toxicity. Thus the thing that
determines whether we express health or sickness is whether or not we get sufficient amounts of
the genetically required nutrients and whether or not we avoid those things that are toxic.

You can see why it is so important, in fact why it is MOST IMPORTANT, to determine what the
genetic requirements regarding nutrients are for any species for which we provide dietary
recommendations. Sadly very little of this has guided "expert" dietary and supplement
recommendations. For more information please refer to my book entitled The Innate Diet which
I wrote specifically to answer this question with regard to the human species. The Innate Diet
is the species specific diet for the human species. It makes nutrition simple as it should be. The
book can be purchased at The book was written as a workbook
for the certification program I teach and is more of a reference guide than a book. I am working
on a new version but for now the current workbook version is more than adequate to provide
you with the information you need to understand what the human species should eat. Please
forgive the poor editing, I won't be reusing the same editing service for the next version!
                                         News Release
                                                                                 November 17, 2011

A simple rule I like to use is that if you have genomes that are similar enough that you can
successfully produce offspring then you are a member of the same species. If you are a member
of the same species you thus require the same nutrients and have the same list of things which
are nutritionally toxic. Yes it is that simple. Not only do all members of every species have the
same nutritional requirements as all the other members of that species they also have, with the
exception of infancy when they are breastfeeding (if they are a mammal), the same nutritional
requirements throughout their lives. The amount of nutrients required may differ due to
metabolic rate (size of individual and activity level of individual) but the type of nutrients and the
relative amounts of nutrients remain identical for EVERY member of a species.

The only exceptions to this, and they are EXCEEDINGLY RARE, are those with a genetic inability
to biochemically digest, absorb, or manufacture a specific nutrient or enzyme. Examples
would be hemochromatosis (iron metabolism disorder), Lysosomal Storage Disorders (enzyme
disorders that often affect fat metabolism  Gaucher Disease is the most common which is a
deficiency of the enzyme glucocerebrosidase), Phenylketonuria [PKU] (the inability to break
down the amino acid phenylalanine due to defective gene responsible for production of the
enzyme phenylalanine hydroxylase) and Tay-Sachs Disease (lack of enzyme Hexosaminidase
A). Genetic disorders causing nutritional or enzyme deficiencies are VERY VERY RARE both in
absolute terms (far less than one percent of the population) and in relative terms (represent far
less than one percent of the cases of nutritional deficiencies present in the population). Surgical
removal and damage by pharmaceutical and recreational drugs of glands and organs can also
cause such deficiencies. However, BY FAR, BY REALLY REALLY FAR, the most common cause of
nutritional deficiency and toxicity is environment or dietary habits.

The other exception is allergies and hypersensitivities. The vast majority of these are solved
by eating the Innate Diet as most allergies and hypersensitivities are related to genetically
incongruent foods and the toxins found in them (grains/gluten, dairy, legumes, refined sugars,
food preservatives, dyes, chemical additives, pesticides, herbicides etc). When these foods are
eliminated so are most allergies and hypersensitivities. Be aware of those who try to "treat"
the allergy and attempt to make you less sensitive to toxic foods! Why would anyone want to
become less sensitive to toxic foods?

                                         News Release
                                                                                  November 17, 2011

How Do We Determine What the Healthy Diet is for Ourselves, Our Families, and Our Patients?

The first thing we have to do is identify what species we belong to. Let's assume for now
that you are dealing with members of the human species (yes even teenagers still fit in this

The next thing we must do is to realize that all members of every species require the same
nutrients. This means that how we determine what diet to recommend has nothing to do with
blood tests, muscle testing, metabolic type, blood type, hair color, gender, height, race, religion,
or political affiliation. What God we worship, what race we belong to, and what blood type we
are do NOT determine our gene code and thus do NOT determine what nutrients we require.
These things might affect beliefs and behaviors but they do NOT determine our genome or our
requirements. If you can mate and produce offspring you need the same nutrients because you
have the same genome and it is genome that determines nutritional requirements!

The next thing we must do is to determine what the genetically required nutrients are for the
human species and what foods are toxic to the human species. Easy. Humans are genetically
designed to get our nutrients from free-range, organic, grass (not grain or soy) fed meat,
vegetables, fruits, nuts and seeds and water. You read that correctly, no grains or dairy. Humans
are not genetically equipped to digest the anti-nutrients like gluten in grains or to consume
dairy (no mammal on earth consumes breast milk past infancy). I don't have time here to go
into details but I will write newsletters specific to the issues of grains and dairy in the coming
months. Again, if you want more information please read the Innate Diet book.

That was easy! If it is that easy why are there so many different diet books and why are the
food guidelines and food pyramids not consistent with this information? Easy again- lack of
science, lack of asking the right question and an abundance of financial interests. Paradigm also
has a great deal to do with it. Most nutritional recommendations are either based on what keeps
someone alive or what can improve the health of someone who is very sick rather than what is
required to express health potential. Many different diets can make very sick people a little less
sick by making them a little less toxic and a little more sufficient but only the correct diet for the
species can allow the expression of health potential and maximize the prevention of nutritional-
related illness.

                                        News Release
                                                                                  November 17, 2011

How many diet books or dietary recommendations have you seen that were based on the
genetically congruent diet for the human species? If we don't ask and answer this question how
can we ever make correct recommendations? We can't. One Species - One Diet. Is this not true
for EVERY animal species you can think of? What makes you think humans are any different?
Humans are an animal species and we are governed by the same physiological laws as every
other animal species. Period - no exceptions. Gravity affects all animal species the same and
so do all the other natural laws. If gene code determines what a species requires in terms of
nutrition then this is true for ALL SPECIES not just all species except humans.

Supplementation vs Nutraceutical Therapy

Supplementation is NOT nutritional therapy or nutraceutical treatment. Nutritional therapy and
nutraceutical treatments are aimed at signs and symptoms of disease or illness. Nutritional
therapy and nutraceutical treatments are within the allopathic or disease & treatment paradigm.
Such treatments are PRESCRIBED based on diagnosis. Such treatments are based on individual
diagnosis and are thus prescribed only for the duration of the illness or symptoms. Nutritional
therapy and nutraceutical treatments are for an individual person, based on individual diagnosis,
for a limited time.

Supplementation is aimed at providing sufficient ingestion of those essential nutrients which
are not readily available in the diet. The purpose of supplementation is the expression of health
potential and the prevention of nutrient deficiency illness. Supplementation is within the wellness
& prevention paradigm. Supplementation is REQUIRED based on dietary habits and essential
nutrient availability. Such requirements are based on essential nutrient requirements for species
type and thus apply to every member of that species for the duration of life. Supplementation
is for EVERYBODY  EVERYDAY  FOR LIFE!TM This is precisely why this is the trademarked
slogan of Innate Choice; because we are a supplement company not a nutritional therapy or
nutraceutical company. We are the only such company in the world.

Supplementation, like all health, wellness, and prevention interventions, is a species-wide and
species-specific issue. The definition of an essential nutrient is based entirely on genome or
species type. EVERY member of a species requires the same essential nutrients as each other
and throughout their lives. Can you think of any nutrient (again other than breast-milk) that
any member of any species only requires for a certain amount of time? Can you think of any
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