SAMPLE STRATEGIC BUSINESS PLAN

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SAMPLE
    S T R ATEGIC BUSINESS
             PLAN
                              Pipedream.com

                   An Internet Sports Entertainment Portal




                              This document was written by:

                          eStrategyPartners.com
                          "Business Solutions for eCommerce"
The "Digital Coast's" leading ebusiness consulting firm, established on the belief that there is a
critical need for objective and creative analyses of the strategic possibilities of eCommerce and
Internet technology.      eStrategy Partners provides both the strategic expertise of traditional
management consulting firms and the technical planning capability and accountability of Internet
professional service companies. "eStrategy" -- the identification, design and implementation of
business solutions for eCommerce.
Copyright & Disclaimer
This business plan is presented here to benefit and promote the services of eStrategy Partners,
LLC. The information and ideas herein are the confidential, proprietary, sole, and exclusive
property of eStrategy Partners, LLC This plan should not be construed as an offer to sell
securities in Pipedream.com, Inc.




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Non-Disclosure Agreement

You are being furnished with confidential information that has been prepared by eStrategy Partners, LLC
(The "Company"), and you may be furnished with additional information by the Company or by its
representatives or agents in connection with evaluating a possible transaction with the Company. By your
acceptance and as a condition hereof, you agree to treat all information concerning the Company which is
furnished to you by or on behalf of the Company, whether furnished before or after the date of this letter
and regardless of the manner in which it is furnished, together with analyses, studies or other documents or
records prepared by you or any of your employees or agents (collectively, "Representatives") to the extent
that such analyses, studies or documents contain or otherwise reflect or are generated from such
information (hereinafter collectively referred to as the "Evaluation Material"), in accordance with the
provisions of this agreement.

You hereby agree that the Evaluation Material will be used solely for purposes in connection with a
possible transaction with the Company, and that such information will be kept permanently confidential by
you and your Representatives and you will not distribute this Evaluation Material or any part hereof to
others at any time without the prior written consent of the Company. You agree to restrain your
Representatives from prohibited or unauthorized disclosure or use of the Evaluation Material and shall be
responsible for any such breach hereof. This Evaluation Material is being delivered for informational
purposes and upon the express understanding that it will be used only for the purposes set forth above. In
the event that the possible transaction which is the subject of this agreement is not completed or at the
Company's request, you shall promptly return to the Company all written material containing or reflecting
any information contained in the Evaluation Material and will not retain any copies, extracts or other
reproductions in whole or in part of such written material.

It is understood and agreed that money damages would not be a sufficient remedy for any breach of this
agreement and that Company shall be entitled to specific performance and injunctive or other equitable
relief as a remedy for any such breach. In the event of litigation relating to this agreement, the prevailing
party shall be entitled to receive reasonable legal fees and costs incurred in connection with such litigation.
California law will govern the terms and conditions of this agreement.

Your retention of the Evaluation Material shall constitute acceptance of the terms and conditions hereof. If
you do not agree to the terms hereof, please do not read the Evaluation Material and immediately return
such to the Company. We would nonetheless appreciate your kindly signing and returning one copy of this
agreement which will constitute our agreement with respect to the subject matter hereof.


Dated: _________

(signature)


(print name)      ________________________________
                                  Table of Contents

Disclaimer                                            Page 1

Non-Disclosure Agreement                              Page 2

Executive Summary                                     Page 5

Business Concept

      Business Overview                               Page 11

      How the Service Will Work                       Page 11

      Opportunity / Value Proposition                 Page 12

      Services Offered                                Page 13

      Revenue Streams                                 Page 14

Market Analysis

      Target Customers                                Page 16

      Market Characteristics and Trends               Page 16

      Market Size and Revenue Potential               Page 17

      Business Models                                 Page 17

Competition

      Brick and Mortar Media Companies                Page 18

      eTailing Companies                              Page 19

      Pure Content Companies                          Page 20

Company Objectives and Strategies

      Business Objectives                             Page 23

      Business Strategies                             Page 23

      Competitive Advantages                          Page 25


                                          2
Strategic Partners                       Page 27

Marketing                                Page 28

Web Site & Technology                    Page 31

Management Team                          Page 32

Funding and Exit Strategy

       Opportunity                       Page 33

       Funding and Use of Proceeds       Page 33

       Exit Strategy                     Page 33

Financial Summary

Financial Details




                                     3
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