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Amy Corsinita
                                                                                                              Zeno Group for Kia Motors America

                                                                 2011 KIA SPORTAGE
          All-New Compact CUV Boasts More Refinement, Power, Fuel Efficiency, Technology and
                             Convenience Features Than Its Predecessor

                                Sportage continues Kia's design-led transformation; receives IIHS top ratings for front,
                                 side, rollover, and rear impact protection

                                New design and AWD system for longest-running Kia nameplate

IRVINE, Calif., October 11, 2010  The all-new 2011 version of Kia's venerable Sportage CUV takes its
design "Kue" from the concept vehicle of the same name that was shown during the 2007 North
American International Auto Show (NAIAS) in Detroit. Thoroughly and beautifully redesigned, Sportage
offers more urban and fluid silhouettes than its predecessor while retaining the desirable benefits and
functional features of the popular CUV. Sportage also offers increased levels of performance and
efficiency, comfort and convenience and the latest in-vehicle technologies incorporated into all of Kia's
latest new vehicles. The 2011 Sportage retains the functionality and versatility of the previous
generation model but repackages the CUV into a sleek, modern and bold style with new proportions and
a completely new look. Recognized as a "2010 Top Safety Pick" by the Insurance Institute for Highway
Safety, the 2011 Sportage received top ratings for front, side, rollover and rear impact protection.

              The 2011 Sportage offers image-conscious yet practical consumers more power (176 hp) and
improved fuel economy along with the options of a panoramic sunroof, navigation, push-button start, rear
camera display, LED daytime running lights and an air-cooled driver's seat (a compact CUV segment
first). However, what first draws attention to the new CUV is the visceral connection drivers make with
the striking design of the all-new Kia Sportage. Also expected to be available in late 2010 is the UVO
powered by Microsoft1 in-vehicle communication and entertainment system based on the Windows
Embedded Automotive platform.


1 Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other countries.
All-New 2011 Kia Sportage
Page 2 of 7

              Available in three trims  Base, LX and EX  pricing for the dynamic compact CUV begins at
$18,2952 for the base trim, offering standard convenience features, including air conditioning, power
windows, door locks and mirrors, SIRIUS Satellite Radio capabilities with three months complimentary
service,3 MP3 connectivity and Bluetooth4 wireless technology. Expected to be available later in the
year will be the SX trim, featuring Kia's all-new efficient and powerful 2.0L turbo GDI engine.

Emotion-Evoking Exterior Design
              With a high beltline, sweeping angles and more pronounced wheel flares than its predecessor,
the team at Kia's U.S.-based design center in Irvine, Calif. aimed to convey an even more demanding
road presence within Sportage's compact size by emphasizing its hunkered-down position. The all-new
2011 Sportage projects a modern and clean CUV and greatly expands beyond the current generation's
basic and reliable appeal. The full-sectioned body, defined by a spearing shoulder line throughout the
length of the car, helps to visually connect the headlamps and tail lights. The crispness of this line,
together with the lowered body, offers a distinct sense of precision while the pronounced C pillar gives a
sense of solidity and balance when viewed from the side.

              Drawing generously from the distinct styling elements of the Kue concept, the 2011 Sportage's
front end proudly displays the new face of Kia, the brand's signature grille, with dramatic swept back
headlamps, tabbed grille outline and a distinctive lower fascia treatment. The dynamically sculpted hood,
framed by a distinctive windshield design, adds to Sportage's fresh appeal. The rear view offers a clean
and contemporary look with pronounced tail lights set solidly within the rear lift gate. Longer, wider and
lower than the previous model, the all-new CUV successfully retains the key features, including a
commanding driving position and of security and powerful road presence, which helped make the
second-generation Sportage so popular among consumers.


2 Starting prices are manufacturer's suggested retail price (MSRP), which excludes $695 destination and handling fee, title, taxes, license, options and dealer
charges. Actual prices set by dealer and may vary.
3 SIRIUS, XM and all related marks and logos are trademarks of SIRIUS XM Radio Inc. and its subsidiaries. SIRIUS Radio requires a subscription, sold separately
after 3-month trial subscription included with vehicle purchase. Prices and programming are provided by SIRIUS and are subject to change. Subscriptions governed
by SIRIUS Terms & Conditions available at sirius.com. SIRIUS Radio U.S. service available only to those at least 18 years of age in the 48 contiguous United States,
D.C. and Puerto Rico (with coverage limitations).
4 The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Kia is under license. Other
trademarks and trade names are those of their respective owners.
All-New 2011 Kia Sportage
Page 3 of 7

       Starting with the Base trim, Sportage offers numerous standard exterior features, including 16-
inch alloy wheels matched with 215/70R16 low-rolling resistance silica tires, body-color door handles,
body-color and electrically adjustable side mirrors and a six-speed manual transmission. The LX adds
side mirror LED turn signal indicators, keyless entry, and tinted glass. Moving to the EX trim offers more
prominent 18-inch alloy wheels mated with 235/55R18 silica tires, roof rails, a rear spoiler and chrome
body trim and door handles.

Contemporary and Comfortable Interior Space
       Sportage's sleek aesthetic design from the exterior flows seamlessly into the interior, establishing
an inviting and comfortable ambience with well-appointed features and the availability of numerous
convenience and technology features. With the signature three-pot instrument cluster set prominently
within the dash, Sportage's interior exudes contemporary design and an upgraded driving experience.

       All LX models come standard with a host of convenience features, including air conditioning,
power windows, 12-volt power outlets in the front and cargo areas, power side mirrors with integrated
LED indicators, tilt-adjustable steering wheel, keyless entry with panic alarm and multi-way adjustable
front seats. Stylishly appointed cloth seats provide comfortable seating while 60/40 split-folding rear
seats effortlessly accommodate driver and passenger cargo needs.

       Further increasing the level of refinement, EX models benefit from a leather-wrapped steering
wheel and shift knob, telescopic steering wheel, illuminated vanity mirrors, automatic folding rear seats, a
dual-zone temperature control air-conditioner with ionized filtration, illuminated and cooled glove box,
and a power driver's seat with lumbar support for additional comfort and support. Both trim levels come
equipped with an active EcoMinderTM indicator for optimal fuel-efficient driving.

All-New 2011 Kia Sportage
Page 4 of 7

              Impressive technology features also come standard throughout, including an AM/FM/CD/MP3/Sat
audio system with SIRIUS Satellite Radio capabilities with three months complimentary service. Also
standard are auxiliary and USB audio input jacks for connecting with MP3 players and Bluetooth wireless
technology connectivity with steering wheel-mounted voice activation controls to enable hands-free
operation for compatible mobile phones. The 2011 Sportage also will be among the first Kia models to
offer UVO powered by Microsoft5, an advanced hands-free in-car communication and entertainment
system (standard on EX models) that enables drivers and passengers to answer and place phone calls,
receive and respond to SMS text messages, access music from a variety of media sources and create
custom music experiences, expected to be available in late 2010. HD Radio also is available to
enhance listening enjoyment.

              Available upgrades for the LX trim include 17-inch alloy wheels paired with 225/60R17 silica tires,
navigation with SIRIUS TrafficTM6 data, rear sonar detector and rear-view back-up camera, heated side
mirrors, an air-conditioned and illuminated glove box, telescopic steering wheel, roof rails and a rear

              Sportage EX models can be further enhanced with available features, including leather-trimmed
seats, heated front seats, an air-cooled driver's seat, push button start with Smartkey, rear sonar
detector and rear-view back-up camera, heated side mirrors and a panoramic sunroof.


5 Failure to pay attention to travel conditions and vehicle operation while the vehicle is in motion could result in loss of vehicle control. Operate the UVO system,
even with voice commands, only when it is safe to do so.
6 SIRIUS Traffic requires a subscription, sold separately after three-month trial subscription included with vehicle purchase.
All-New 2011 Kia Sportage
Page 5 of 7

More Powerful, Fuel-Efficient Engine
      The all-new Sportage comes standard with a 2.4-liter DOHC 16-valve four-cylinder engine with
Continuously Variable Valve Timing (CVVT), offering more power (176 hp) and better fuel economy
(22/317) than the previous 2.7-liter V6 engine. A more powerful but extremely fuel efficient 2.0-liter turbo
GDI engine will be available in the 2011 model year and will deliver impressive power with a four-cylinder
engine that produces 270-plus horsepower. Offered with either a front-wheel drive (FWD) or a
DynamaxTM all-wheel drive (AWD) configuration paired to the six-speed automatic transmission (optional
for the EX and SX trims), consumers have a variety of powertrain combinations to fit their driving needs.
The six-speed automatic transmission, first seen on the 2011 Sorento CUV, is a proprietary design for
Kia that was designed, engineered and built specifically for Kia vehicles, making the brand one of only
three manufacturers to employ such a transmission. All automatics feature Sportmatic clutchless

              Perfectly suited for on-road driving through the city or on the highway, the FWD configuration
offers an efficient package with responsive acceleration, enhanced fuel economy and impressive ride
and handling. For drivers who typically face more difficult road and weather conditions, the AWD
powertrain provides even more possibilities.

              The Sportage's DynamaxTM AWD system, co-developed by Kia Motors Corporation and Magna
International, Inc., continuously monitors driving conditions and anticipates AWD system requirements,
compared to other AWD systems which can only react to conditions after they occur. This offers drivers
the benefits of improved lateral stability while cornering as well as reducing unwanted traction to the front
and rear axles. Aimed at achieving increased torque and improved performance on varied surfaces,
DynamaxTM offers true AWD for drivers who want an exciting driving experience with enhanced

              Sportage's AWD design delivers 100-percent of engine torque to the front wheels during normal
driving conditions, enhancing fuel economy, however when wheel slippage is detected a percentage of
the torque is automatically transferred to the rear wheels to help maintain forward momentum. When
driving in slippery conditions, such as rain, snow, mud, unpaved roads or off-road, the driver can
manually select the "Lock Mode," distributing torque evenly between front and rear axles up to a speed of
25 mph for enhanced stability.


7 EPA estimates for 2011 Sportage (2.4-liter A/T) are 22 mpg/hwy and 31 mpg/city. Actual mileage may vary.
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